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Get
your home ready for marketing photographs
Property
brochure marketing needs to give your house the
edge over other local property for sale.
Potential
buyers make decisions to
view or not based on the 'look' of a property in the photos and their
perception of the value, style and the lifestyle image presented to
them.
Effective
photographs showing your property at its best are vital to your property
sale and so its important to spend a little time preparing for the
marketing photographs.
Step 1
Declutter
Take
the opportunity to declutter as much as possible before marketing so
that packing and moving is much easier. See the declutter page for more
detailed advice.
Step 2 Clean
Cleanliness
is so very important to viewers. Kitchens, cookers, bathrooms and
property frontage need special attention. If you are too busy to take
this on then consider
options of employing the services of professional domestic cleaners for
a one day spring clean or upholstery and carpet cleaning.
Step 3
Layout
Layout
is important for effective photographs, a feeling of space and achieving
viewings. Consider
particularly master bedroom and lounge to have a good layout with focal
point, symmetry with bedside tables lamps at either side of the bed is
pleasing in design. If you have too much
furniture or a sofa blocking a doorway or view of the garden ensure that
the best possible layout for photos is achieved.
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Lifestyle
Buyers
are looking for a lifestyle - not just bricks and mortar. So its
important to consider style and comfort in your home. Lamps, art work,
fresh towels, new bedding, new bathmats and stylish accessories can work
wonders to improve lifestyle image, wow factor and buyer appeal. |
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Step 5
Personal
Stand
at the doorway and take a fresh look in each room trying to imagine it
as a buyer would - do you have too many personal effects or photos which
will distract the buyer from taking in the properties best
features? Store them safely away until after your move if at all
possible.
Step 6 Last
minute
Before
the estate agent arrives for photos take a look around the house and ensure that
washing up, dirty laundry, dog bowls etc are out of sight. Open curtains
and blinds to let maximum natural light into each room, turn on lights,
shut drawers and check that towels are neat and toys tidy.
Next
steps
Optimise
value - considering how to optimise property value click
here
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